Friday, December 30, 2011

Melissa McCarthy Launches Ivory Brand’s New Social Community “The Soap Dish” + Ivory Soap GIVEAWAY

Taking a know what that means.  Fifteen minutes of peace and quite where you can escape from the daily grind.  That is, unless you forget to lock the door and your 2 year old comes busting in and instantly brings you back to reality with a rush of cold air.  Welcome to my world!
I have to admit that anytime I can shower uninterrupted is surely welcome in my day.  Apparently, I am not the only mom who feels this way.  According to a recent survey conducted by Ivory soap, 66% of moms surveyed confessed to hiding in the bathroom for some much-needed alone time.  And, when that happens, I know that I love to indulge and pamper myself with Ivory's relaxing and refreshing scents.  I personally love the hydrating aloe and calming lavender body washes.

My husband has used Ivory soap all his life.  He converted me 10 years ago when we met and I have been loyal ever since.  I love that Ivory soap is simple and pure, without unnecesary ingredients that dry out my skin.  I love that Ivory has recently contemporized their line of bar soaps, body washes, and liquid hand soaps.  You will now see a vibrant new color scheme and packaging redesign of the current Ivory product offerings of Lavender, Aloe, and Simply Ivory bar soaps and body washes.  This is perfect for all women out there who love the simplicity of Ivory products.

Ivory soap has started a new campaign, including their own modern day makeover, aimed at today's busy mom's.  Inspired from the insight of a national "mom" survey commissioned by Ivory, Ivory has launched "The Soap Dish", a light hearted social community that offers women an outlet to share in the everyday humor and honesty of their lives.  For instance, 80% of moms surveyed feel that motherhood is more complicated today than it was for their own mothers 20 years ago. However, more than half (54%) say they’re balancing life as a mother better than their own mom did.

The community lives on the Ivory Facebook page ( and is a place where today's modern mom can come and dish - share opinions, ideas and maybe a little attitude on what it is that makes her life so complicated.  As host of The Soap Dish, Emmy award-winner Melissa McCarthy (Bridesmaids, Mike & Molly) invites Ivory fans and followers to join her in dishing about everyday topics ranging from motherhood, marriage and meatloaf to much more.

You can be a part of Ivory’s new campaign too AND win some Ivory soap for yourself!  If you head over to Mama Cheaps, you can enter to win 18 bars of soap (in 6 packs of 3 bars each)!  There are many ways to enter for chances to win!  This giveaway is open to anyone from the United States who is 18 years or older. It will run from, 12/29/11, until Thursday, 1/5/12 at 8 PM EST. One winner will be chosen via the “And the Winner Is” WordPress Plugin.

Ivory is providing the prize for this giveaway. They provided us with the products reviewed above in order to facilitate the review. All opinions are 100% ours.

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